Daniel Kane, his father, and his best friend Austin Dutra made a wallet 10 years ago that they believed incorporated everything a person could need, and so they launched on Kickstarter.
I eventually joined the company in 2016. I used to own an ad agency and luckily I was young and I wanted to do whatever it took to make the agency work. So, I told Ridge “oh you need help with customer service, web builds and more? - we’ll do it”. We were doing so much that it made sense to merge. We have never raised any money and we’re about to do 9 figures of revenue this year.
Looking back, our success was in noticing that the wallet was never the focus of bigger brand companies. They were additives to massive product lines and fashion houses, but not given the same time or energy as other parts of the business. At Ridge, we worked on the product to maximize utilization, efficiency and quality for a long time. We’re expanding product lines and it's an exciting time, but the wallet will remain as our flagship product.