Twitter is where impactful, passionate, important, and fun LGBTQ+ conversations happen all year round, and even more so during the month of Pride. Pride month is an opportunity for brands to come to Twitter to celebrate the LGBTQ+ community and queer culture.
In the UK, 68% of people on Twitter interested in Pride Month will follow what's happening on Twitter. And one in two LGBTQ+ 18-24s use Twitter to stay informed with what’s going on.1
In 2021, the month of June saw 715K Tweets about #Pride in the US alone2.
People that use Twitter believe that brands should get involved with social issues – 82% say brands should use their position to affect positive change in society and 79% feel that brands have a real opportunity to make change happen through purpose campaigns.3