Now approaching 10 years in business, Prolific North is established as one of the leading media, marketing, and creative brands in the UK. It's a source of news, interviews and features, all aimed at the North's marketing, digital and creative sector.
Last year, it launched a new tech platform, Brands & Agencies, that helps to match companies with suitable agencies. We spoke to David Prior (@dmhprior), Editor of Prolific North, about the reasons behind the launch and his recommendations for the rest of the year.
Tell us a bit about Brands & Agencies
Brands & Agencies (@brandsagencies) is a start-up platform, created by Prolific North, to match brands with agencies. It’s unique in the UK marketplace, and simplifies the sourcing part of the process which can otherwise be expensive, resource-heavy, and ultimately unsatisfactory.
Describe your role in under 280 characters?
I'm editor of Prolific North (@ProlificNorth). I produce content to support our mission of celebrating, connecting, and informing the North of England’s creative and digital sectors.
Favorite Twitter account?
It's a toss-up between Accidental Partridge (@AccidentalP), a brilliant record of all the times celebrities stray into Alan Partridge-isms, and Alternative MUFC (@AlternativeMUFC), a hilarious and refreshingly irreverent alternative commentary on Manchester United football games. And of course there's the peerless satirical artist Cold War Steve (@ColdWarSteve).
What can the Brands & Agencies website do for agencies?
Brands & Agencies transform the discovery phase. For too long the process of finding a new agency in the UK has been overly reliant on existing relationships and happenstance.
What if you could forensically identify a suitable agency for your project based on relevant experience and expertise? That’s the aim with Brands & Agencies.
What do you think makes Twitter different from other social platforms?
Twitter is the one platform guaranteed to bring together the very latest news on any breaking story. As a news addict, It's always fascinating to watch global news gathering whenever a major story breaks.
You used to have to rely on a handful of people in the newsroom, but now Twitter enables a collective race to the truth, and anyone can play a part.
What’s your favorite digital ad campaign you’ve seen recently?
Not necessarily a digital campaign, but I thought the billboard by Goodstuff poking fun at Magnum ice cream’s billboard in Manchester's notorious Piccadilly Gardens was genius.