People on Twitter get inspiration for gifts three times as much as non-Twitter users.1 Small Business Saturday 2022 is a good chance during the festive season to be a part of the conversation and make it on to customers' gift lists.
The event falls on November 26th in North America and December 3rd in the United Kingdom and is an opportunity to connect with new and existing shoppers.
Here’s a six-step plan with lots of #SmallBusinessSaturday ideas to help you prepare for the big day and beyond.
How to prepare for Small Business Saturday 2022
Make your participation clear
Start talking about Small Business Saturday early, both online and offline. Tweet about it, update your website copy, and if you have a store, start telling customers about it.
To really get people excited, tease a preview of special inventory and hint at sales and discounts.
Top tip: Get your followers involved. Use a Twitter Poll or Tweet to ask them what offers or products they’d like to see this Small Business Saturday.