Small Business Saturday 2020 falls on November 28th in North America and December 5th in the United Kingdom. This year, your small business can connect with shoppers buying gifts and stocking up for winter with a proactive communication campaign. Ensure that your brand is front and center on the day designed to remind shoppers to focus on the local shops they want to support.
Here’s a six-step plan comprising several Small Business Saturday ideas to help you prepare for the big day.
Make your participation clear
Start early with Tweets, website copy, and store signage. Make sure your customers know you'll be participating and advertise this year’s date. Offer a preview of special inventory, hint at sales and discounts, and get people excited about what you offer by creating a product lookbook you can curate and add as visuals to your Tweets.