People on Twitter get inspiration for gifts three times as much as non-Twitter users1. And this festive season small business conversation is up 64% in the US2 and +55% YoY in the UK3.
Small Business Saturday 2021 is your chance to be a part of this conversation and make it on to customers' gift lists (for their loved ones and themselves.)
The event falls on November 27th in North America and December 4th in the United Kingdom and is a chance to connect with new and existing shoppers.
Here’s a six-step plan with lots of #SmallBusinessSaturday ideas to help you prepare for the big day and beyond.
How to prepare for Small Business Saturday 2021
Make your participation clear
Start talking about Small Business Saturday early online and offline. Tweet about it, update your website copy, and if you have a store start telling customers about it.
To really get people excited, tease a preview of special inventory and hint at sales and discounts.
Top tip: Get your followers involved. Use a Twitter Poll or Tweet to ask them what offers or products they’d like to see this Small Business Saturday.