6 tips to prepare for Small Business Saturday 2021

Best practices
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People on Twitter get inspiration for gifts three times as much as non-Twitter users1. And this festive season small business conversation is up 64% in the US2 and +55% YoY in the UK3

Small Business Saturday 2021 is your chance to be a part of this conversation and make it on to customers' gift lists (for their loved ones and themselves.) 

The event falls on November 27th in North America and December 4th in the United Kingdom and is a chance to connect with new and existing shoppers. 

Here’s a six-step plan with lots of #SmallBusinessSaturday ideas to help you prepare for the big day and beyond.

How to prepare for Small Business Saturday 2021

Make your participation clear

Start talking about Small Business Saturday early online and offline. Tweet about it, update your website copy, and if you have a store start telling customers about it. 

To really get people excited, tease a preview of special inventory and hint at sales and discounts.

Top tip: Get your followers involved. Use a Twitter Poll or Tweet to ask them what offers or products they’d like to see this Small Business Saturday.

Local artist @Arty_A_F teases some new products to get her followers excited for Small Business Saturday

@AphroditesPSMA uses a Twitter Poll to learn more about what her customers are looking for this Small Business Saturday

Use hashtags to reach more people

Adding relevant hashtags to your Tweets can help you reach more people and engage with new customers. #SmallBusinessSaturday will be popular around the world, on both days.

In North America, the official hashtag is #ShopSmall, and many businesses will use #ShopSmallSaturday. In the United Kingdom, the official hashtag is #SmallBizSatUK. Other hashtags you can use all through the festive season include #ShopLocal and #TweetASmallBiz.

Top tip: Stick to two hashtags and capitalize the first letter of each word to make your Tweets more accessible.

Local museum @CarleMuseum uses the #ShopSmallSaturday hashtag to Tweet about their annual holiday sale

Make shopping online easy

Make it easy for your Twitter followers to buy your products online. In your Twitter bio highlight your website, e-commerce options, in-app shopping, or the ability to place orders by phone. Include links to the product and any fun special offers like free shipping or a free gift in your Tweets too.

@ashleylaren_art Tweets photos of her products and announces a special gift for online orders made on Small Business Saturday

Run an in-store event or promotion

If restrictions in your locality allow, why not run an event for your customers? Limited in-store and online promotions are a great way to build momentum and create an authentic local vibe. For example, offer a special discount for the first 50 in-store purchases or promote a free gift.

Local cafe @MAUHAUScafe Tweets about their in-store offers

Share your love for the community

One thing that makes small businesses great is the community vibe it creates. Small Business Saturday is a great way to remind people how long you’ve been in business, share your startup story, and talk about your local pride.

Share the love by supporting other small businesses too! Tweet your favorite neighborhood businesses and like and comment on other people’s Tweets.

@urlilbleachbabe asks her followers to Tweets about their favorite small businesses 

@VisitCCTexas Tweets about some of their favorite local businesses

Consider gift cards and crowdfunding campaigns

Shipping concerns, supply chain issues, changes in shopping behavior — some of the products you've depended on may not be available or relevant right now. But people still want to support you.

If you have a crowdfunding campaign or a gift card option, make sure to display it prominently (and often) so your loyal customers can support you. Gift cards or membership subscriptions also make great gifts.

@12gatesbrewing Tweets about their Small Business Saturday opening hours and gift card options

@HaroldandBelles promotes their gift cards as a great way to support local this holiday season 

Partner to expand your reach

Look for opportunities to partner with other companies or influencers for greater impact. Other local shops, your local chamber of commerce, or your town itself may be running initiatives that make it easier to participate.

@indiemk Tweets about a local initiative for local businesses this Christmas

Planning a Small Business Saturday 2021 campaign? Visit our small business resources to help you get started and kick off your Christmas and holiday sales early.

1Source: Sparkler, Twitter Insiders US Holiday Survey 1 data | June 2021 Q7. For each category, where do you typically get inspiration for gifts or discover gifts to purchase?   Please select all that apply. Base: Insiders (n=375) and Non-Users (n=555)

2 Source: Twitter Internal Data (Semantic Core). Comparing Holiday-related Tweets from Jan 1st, 2020 - Aug 1st, 2020 to Jan 1st, 2021 - Aug 1st, 2021. US Only. Excluding RTs

3 Source: Twitter Insiders UK, Oct 2020


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