Do you refer to your dog as your fur baby? Have you ever thrown a birthday party for your dog? Do you have dog mom or dog dad in your Twitter bio? If you answered yes to any of these questions, then this is paw-sitively a brand for you!
ZippyPaws was created in 2011, after co-founder Jen Glaser recognized a need for dog toys that were both safe and aesthetically pleasing. 11 years later, ZippyPaws has sold over 5.5 million of their iconic Donutz toys and has donated over a million dollars to philanthropic efforts across the US.
We chatted with Savannah Lyell, Marketing Manager, at Zippy Paws (@ZippyPaws) to learn more about their brand voice and creative partnerships on Twitter.
Tell us a bit about yourself.
I’m Savannah Lyell, the Marketing Manager at ZippyPaws. After college I started working for ZippyPaws where I found myself able to combine my passion for philanthropy, dogs, and marketing all in one place.
Tell us about ZippyPaws.
Based in Chino, CA, ZippyPaws currently offers a catalog of over 400 pet items in a range of categories. Through beautifully designed products and a community devoted to giving their pets the best life has to offer – ZippyPaws promises to cultivate curiosity, harness innovation, and keep tails wagging. All without costing an arm and a paw.
What does a typical day look like for you as a social media and marketing manager?
A typical day for me often changes depending on what holds priority. On average daily tasks include: creating and planning social posts, analyzing data across platforms, helping manage ongoing partnerships, staying on top of trends, collaborating with paid influencers and ambassadors, planning and coordinating events, and engaging with our audience. Overall, just prioritizing activities that will have the biggest impact on the brand.
Can you describe the ZippyPaws brand voice in a few words?
Our brand voice is playful, cheerful, cheeky, and sassy. Our voice aims to entertain and spread laughter by sharing relatable and informative content to the modern pet parent.