“Twitter allows us to spread brand awareness and directly link our consumers to our products."
Bella Hurtado, Marketing Coordinator at Catbird
Catbird (@catbirdnyc) is all about tiny and shiny.
Located in Brooklyn, New York, Catbird is a woman-owned fine jewelry store owned and operated by Rony Vardi. Catbird specializes in delicate jewelry featuring ethically sourced gold and conflict-free stones.
The studio’s close to 13K followers enjoy Catbird’s Tweets showcasing the brand’s latest jewelry pieces, studio behind-the-scenes, design backstories, punny restock alerts, and #CatbirdStacks inspiration.
In this Q&A, we speak to Marketing Coordinator, Bella Hurtado, about Catbird’s success on Twitter and her tips for developing a creative-first small business’ social media strategy.
Tell us about your business.
In addition to working with some of the world’s most exciting jewelry designers, we design and manufacture our own Catbird line. Our mission is to make beautiful, sparkling jewelry that will bring you joy now through forever.
We believe that even very special jewelry can be worn everyday. All of our jewelry is made in our Brooklyn studio with ethically sourced gold and all stones are conflict-free.
As a business, how do you utilize Twitter?
Twitter plays a key role in our marketing strategy. We try to Tweet every day and include links to every product we Tweet.
Can you tell us about your role within the business?
I’m a Marketing Coordinator, and I plan and monitor our Twitter! I also coordinate sample trafficking, events, and other social media platforms.
Compared to other platforms, why does Twitter work for you and your business?
Twitter allows us to spread brand awareness and directly link our consumers to our products.
Tweets and creatives
What makes a good Tweet? Where do you find your inspiration?
From our experience, imagery that demonstrates our brand identity performs really well. We find inspiration from the world around us, highly influenced by Brooklyn.