Compared to other platforms, why does Twitter work for you and your account?
Although I’m based in Ireland, our followers are from all over the world with the vast majority based in the US. Twitter is our platform of choice because we can easily chat and engage with our followers, which is key to our growing community.
For example, I started Cow of the Day in March 2019, and before that, I had already started creating the Twitter Animal of the Day family with Rabbit of the Day (@rabbitoftheday). Which was our first Animal of the Day account in 2018.
When I launched the account, I quickly realised that my idea of sharing an animal every day worked and I started getting 50+ submissions a week.
How did we go from Rabbit to Cow? The way we grow our accounts is by listening to our audiences and asking them what they would like to see next. The answer at that time was cows!
Tweets and Creatives
From your experience, what makes a good Tweet?
A good Tweet needs a strong image, and for us that means a very cute cow. We have a strict structure to how we publish our content (using emojis and text) which allows us to clearly tag the source of the images we’re featuring.
Any tips for creating good creative that gets good engagement?
My advice to other content creators or businesses on Twitter is to always listen to your audience. If your followers react positively to a certain type of content, that’s a sign they want to see more of it!
Do you use any tools to help you measure performance?
We use Twitter Analytics to keep an eye on our follower growth and to monitor what our most popular Tweet is, which we then use for our newsletter. Analytics also highlights if someone with a big following has followed us which is really useful.