As part of our Small Business Resources series, we spoke to Gary from specialty coffee roaster Imbibe Coffee Roasters (@garyimbibe). Started in 2018, Imbibe is an Irish-based roasting company with an active Twitter account and a strong ethos of doing the right thing.
The Imbibe Twitter account mixes product posts with business video updates right from the source and more personal posts. In this Q&A Gary shares his advice on how to grow your business on Twitter and his most successful Tweets to date.
Tell us about your business.
We’re a specialty coffee roaster based in Dublin 8, Ireland. When we started roasting in 2018 our goal was to bring coffees of a standard that had never been seen to Ireland and to do it in a way that gave back.
From the beginning, we’ve given 1% of our sales (not just profits), to Women’s Aid (@womensaid), a national organization that has been working in Ireland to stop domestic violence against women and children. In year two we gave a further 1% to projects at origin and a further 1% to staff.
Where is your following based?
Most are probably in Dublin but many are in other areas across Ireland. This is reflected in our online sales.
As a business, how do you utilise Twitter?
Every weekend I post a Tweet about the Imbibe coffee I’m drinking and the music I’m listening to. I also talk about what we’ve done as a business.
I don’t think people like a hard sell and it’s something I run away from personally. I try to put a bit of my own personality into Twitter too.