BOX-E (@boxebristol) isn’t your average restaurant. Located in a pair of shipping containers this tiny gem prides itself on seasonal, local, modern British cooking.
Although small in size, BOX-E has a lot to offer and has grown a strong Twitter following — grown over the years through honest, personable Tweets, great food photos and interaction with the local food community.
In this Q&A we speak to co-owner Tessa about balancing managing a popular restaurant with social media management and Twitter tips for other restaurants and food professionals on Twitter.
Tell us about your business.
We’re a tiny restaurant in a pair of shipping containers on Bristol’s harbourside in the UK. Seasonality, locality, and sustainability are at the forefront of all our business decisions.
As a business, how do you utilize Twitter?
It’s a great way for us to share some of the behind-the-scenes aspects of the business, like when beautiful produce arrives, or what dishes are on the menu, and what events we have coming up.
Can you tell us about your role within the business?
I manage the restaurant. Our business is tiny so that encompasses everything from serving guests to doing the accounts. I’m sure a lot of small business owners can relate to this.
Compared to other platforms, why does Twitter work for you and your business?
Twitter encourages discussion, which in the restaurant industry is generally very supportive and positive.
It’s a very quick and easy way of getting information out to guests, especially with links to book events at the restaurant.
Tweets and Creatives
From your experience, what makes a good Tweet?
Something that’s easy to read — sometimes humorous. A picture can help stop the scrolling. It’s nice to have a place to share things when they pop into your head and you think others will appreciate them.