Twitter is all about community, making it a perfect place for real-life community organizations to extend the reach of their mission. One organization that stood out to us as a shining example of this is non-profit @ItsCodeNation. Not only have they successfully used Twitter to raise awareness, but they've also used it to raise donations.
We chatted with the team behind the Tweets to learn how they engage their community, create impactful Tweets, and measure the impact of Twitter on their goals.
Tell us a bit about your team.
We have a staff of 36 spanning New York City, Chicago, and the Bay Area. Behind the scenes, our team that focuses on community engagement and communications is made up of:
- Rebecca Novak, Chief Executive Officer (@ItsBeccaNovak)
- Erica Wong, Director of Development
- Riley Butterfield, Communications Manager
- Gabriel Gagnon, Development Associate
Tell us a bit about Code Nation.
Code Nation equips students in under-resourced high schools with the skills, experiences, and connections that together create access to careers in technology. With a volunteer base that includes hundreds of professional web and software developers, Code Nation mobilizes the tech community to provide tuition-free coding courses and work-based learning programs to students in New York City, Chicago, and the Bay Area.
How does your organization use Twitter?
One of Code Nation’s core values is “Celebrate Loudly” and we’ve found that Twitter is a fantastic vehicle for us to put this value into practice. We use Twitter to spotlight members of our community, including the students, alumni, volunteers, and staff who bring our mission to life every day.
In addition to using Twitter to celebrate our community, we use it as an invaluable networking tool. During our volunteer recruitment season, for instance, Twitter helps us easily connect with software engineers and web developers who are looking for meaningful ways to use their skills to give back to their communities.