Collection Ads will bring a new way for advertisers to storytell and showcase products to consumers. Brands can display a primary hero image with up to five smaller thumbnail visuals below. The primary image remains static while consumers can browse through the thumbnails via a horizontal scrolling experience. Each of the images displayed can drive consumers to a different website or product landing page.
New Balance, Lexus, Bose and a few other select brands in the U.S. will be piloting Product Explorer and Collection Ads with us.
All three ad formats will be visible to people in the U.S. on iOS devices, Android devices, and Web. As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn, and iterate based on performance and customer feedback.
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