Tweet a link to a key piece of content
Whether this is a landing page, a whitepaper or a downloadable guide, give an existing piece of content some love (and traffic).
When it comes to adding the link, consider using a Website Button. You'll need to set up a Website Card to do this! This streamlined format displays a fully-clickable picture, headline, and CTA of your choice and, according to an internal study, saw 43% higher engagement than Tweets with links.
Tweet a GIF
GIFs are a great (and easy) way to infuse humor into your content mix. Start by thinking of a clever one-liner, or take the reverse course and look through the GIF library to see what inspires you.
For more inspiration, check out these 6 ways to use GIFs in your Twitter strategy.