Your engagement is great too, what do you put this down to?
Communicating like a person, not a company.
Any tips for someone else struggling to grow their audience?
Don’t get discouraged even when it feels like you’re talking to a brick wall. Consistency begets results.
Sharing the love
Any other small businesses on Twitter you’d like to give a shout out to?
I think the ladies at FourTwo Creative (@thisisfourtwo) are doing incredible work for the diaspora here and abroad, as well as Abdul over at Afrochella (@Afrochella), throwing one of the biggest global african festivals out there, bringing people together and to the continent.
Upcoming brand Chale Clothing (@Chaleclothing_) has been dropping some consistent heat too. Honorable mention to the homie at streetwear brand Brown Mill Company (@brownmillco) doing impressive things too!
If you could give just one piece of advice to another business on Twitter, what would it be?
Finding your voice isn’t a static job. The same way a child grows up and voice develops, the same is true for our brands and businesses.
Any final tips?
I just wanna give a special shout out to the team members who weren’t mentioned earlier for making the magic happen from behind the scenes; MIZIZI Mama, Kenneth William Obeng, Yasmine Amon, Kofi Berko & Jimmy Patel.
If you’re a small business on Twitter looking to grow, check out our Small Business Resources. Follow us on Twitter too (@TwitterBusiness), where you can keep up to date with product updates and content designed to help you.
Main image photo credit: MIZIZI shop creative director @TemiLawson