Must have dates for your Q4 MENA marketing calendar

By Niamh Keenan
Trends and insights
Holiday marketing calendar for the MENA region

The festive season is one of the most important periods in the MENA marketing calendar. Start preparing now, and you can meet the festive season head-on.

Use this downloadable 2021 holiday marketing calendar to plan your Q4 Tweet schedule and know when to best talk to your customers based in the MENA region.


This year’s holiday season in the UAE begins with the highly anticipated Expo 2020 Dubai, which runs from October 2021 to March 2022.

October also signals the beginning of the festive holiday season, so it's a good time to get consumers thinking about the upcoming months. 

  • October 1: Start of Expo 2020 Dubai

  • October 20: Start of Riyadh Season 2021

  • October 31: Halloween


November is a great time to get people excited for the festive holidays. They’re researching the best gifts and the best deals, and it’s a great time for you to share new products and make things like your shopping and delivery times clear.

Don’t forget about Black Friday and Cyber Monday, the days that many shoppers depend on for completing much of their holiday shopping.

  • November 26: Black Friday

  • November 29: Cyber Monday


December is packed full of reasons to celebrate and is a time when your audience is excited and taking action. 

They’re shopping for loved ones, decorating their homes, and enjoying the season. 

For you, this is a perfect time to Tweet about gift guides, special offers, recipes, outfit inspiration, and anything that will make life easier for your followers. 

  • December 2: UAE National Day

  • December 18: Qatar National Day

  • December 24: Christmas Eve

  • December 25: Christmas Day

  • December 31: New Year’s Eve

With this timeline in mind, start preparing now for the festive season in MENA. Plan your campaigns and create content ahead of time so the 2021 festive season doesn’t pass you by.

Get the 2021 Holiday MENA Marketing Calendar

Ready to get started? Create your own campaign today.

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