Meet the reach campaign

By Joe Wadlington

Our reach objective amplifies your message to a larger audience — perfect for when you want as many people to see your Tweet as possible. Let's cover the basics.

Targeting and impressions

The reach objective uses the standard targeting features you've seen on other Twitter Ads campaigns. So you can focus on any targeted or Custom Audiences that have been successful for you in the past, or use this campaign to test new ones.


The ads you make for the campaign will appear in people's timelines and in Twitter search — just like Promoted Ads. But when focused on mass awareness, you'll pay for every 1,000 impressions, instead of paying for engagements.

Boosting your presence on Twitter

Tweet impressions are the only thing you pay for. But because the reach objective puts your Twitter presence in the spotlight, you could acquire followers, website visits, likes, and Retweets as well. Because of this, we recommend the reach objective as your "always-on" Twitter solution or the starter campaign for when your goals are more general.

If you want to boost your presence on Twitter, start a campaign with the reach objective. Keep your initial targeting broad (for mass awareness), choose Tweets that best showcase your message, and start talking to a bigger audience.

Ready to advertise on Twitter?