Choose our recommended bidding
Twitter Ads run on an auction system, meaning advertisers bid against one another to serve their ads to a target audience – meaning the price you pay per billable action is not at a fixed rate.
When you create an ad campaign, you’ll be given real-time guidance and suggestions for the best bid-type for your campaign. There are three bidding options for you to choose from:
This will auto optimize your bid to maximize results, at the lowest price within your budget. This is a great option for new advertisers, or experienced advertisers who are trying a new type of campaign. We recommend this bid type for reach campaigns, engagement campaigns, and Amplify campaigns.
This bid is suited to more experienced advertisers – you can choose exactly how much you’re willing to pay for a billable action and you won’t be charged over that price. We recommend this bid type when running an app installs campaign.
With this bid, you name the bid you want to pay for a billable action, and your campaign will auto optimize your bids to achieve a daily average cost that will meet, or beat, that target. We recommend this bid type for follower, website traffic, reach, app installs, and app re-engagements campaign objectives.