Wasting no time getting to the good stuff, we jumped right into what Sprout Social and Meltwater have been observing these first three months of 2022.
“One thing I’m loving recently both in digital and out as I’m going into the office is brands are starting to invest really heavily in big bold awareness campaigns,” Alicia responded. “It’s obviously a departure from 2020 and 2021 when a lot of us were feeling a little more risk-averse.”
She continued, “What I like to say is that 2022 really feels like the year of the brand. It’s a time when brands are stepping up and communicating who they are and what they believe to their audiences.”
An example of this, she says, is Twitter’s very own #TweetItIntoExistence campaign that helped position it as a place where people can Tweet their hopes and dreams, then find a really positive community to help make those hopes and dreams a reality.