From time to time, we invite industry influencers to write a guest post on our blog. We turned to our friends from @AdobeSpark to share their advertising design tips to help you stand out from the competition this holiday season.
Consumers are constantly on the lookout for the best deals to fulfill their holiday shopping list. As a small business owner, you want your deals to reach them. To make your promotions stand out on Twitter, you need to have a strategy in place. The secret? It’s all in your visual communication.
While this may sound like an overwhelming task, with these five tips you’ll feel far more confident with your Twitter promotions.
Along with these strategies, you’ll have access to seven re-mixable Adobe Spark Post templates, certain to make you stand out. Adobe Spark Post allows you to create beautiful social graphics in minutes on your computer or through the mobile app. And these templates are extra special — Nicte Cuevas from Nicte Creative Design teamed up with Adobe Spark to create exclusive templates using sales-generating design principles.
Start strong: Set a campaign goal
Before diving into your visual strategy, define key goals that will influence the promotion approach. For example, do you want to:
Target new or existing customers?
Generate “x” amount of sales by the end of the year?
Create awareness for a new product?
Generate buzz for time-sensitive deals?
It’s likely that you already know who you're trying to target, but you also need to have a strategy for the timing of your shared content. Consider crafting a different message tailored to the time-targeted audience.
For example, say your brand sells coffee and you want to target early risers while they're getting up and checking Twitter. Your message may say: “Get your day started right with X Coffee. Get X% discount.” However, you may also want to post mid-day. So your message can shift to “Even if you work at home —you need a break. Enjoy our coffee at X% off!“ Understanding your audience and tailoring the message + timing to them will give you a competitive edge.