How to: Make a Twitter Moment that shows off your year

By Niamh Keenan
Smiling women looking at tablet device - Twitter Moments how to

Twitter Moments can be created by businesses or individuals to group notable Tweets in one place. Basically like an album of all your best bits. 

This could be a collection of customer reviews, cultural memes, inspirational messages, live commentary, or Tweets that tell a nice story together. 

For example, a Moment that collates all your product releases, or for an individual, saved Tweets with good restaurant or book recommendations. Moments can be public or private and are a great way to show off the year gone by.

Make your own end of year Twitter Moment

With 2021 coming to a close, a lot of businesses, people, and organizations will make a Moment to showcase their most memorable Tweets of the year. We'll show you how.

But first! Here are some suggestions for what kind of things might fit nicely in your Moment.

  • Changes to your physical store or office: Highlight renovations, changes as a result of COVID-19, your seasonal window displays or anything that shows how your business has evolved this year.
  • Employees doing their thing: Collect Tweets from employees talking positively about their job, celebrating their first days or promotions, hanging out with their co-workers or family, or giving back to the community.
  • Product or service updates: Highlight the new products you added to your inventory or services you started offering, events or launches, updated logos or website redesigns, and anything new that you didn't have the year before.
  • 2021 successes: It’s been a hard year so why not highlight your victories – big and small. Include anything and everything from 10-year anniversaries, landmark increases in profit, new branch openings, big brand pivots, hitting your 10,000th customer, or 5th employee. 
  • Good reviews: Share positive reviews or ratings from your website or apps, pictures of people enjoying your product or service, good customer service conversations, customers Tweeting about their love for you, or Tweets from happy partners.

Top tip: Media-heavy Tweets look the best in Moments. So dig up those Tweets with great videos, GIFs, and pictures to create a good end of year Moment.


Twitter Business Moments screenshot

How to create a Twitter Moment

  • First things first, you’ll need to be on desktop to create a Moment, not on mobile.

  • Navigate to the Moments tab via the ‘more’ option in your Twitter navigation.

Twitter Moments navigation screenshot

  • Click the ‘new moment’ icon which is signified by a lightning bolt icon with a small plus signal, as shown above. Or simply click the blue ‘Create’ button.
  • Give your Moment a click-worthy title. Add a description if necessary.

Twitter Moments example
  • You can now add Tweets to that moment  – your options are to choose from ‘Tweets I've liked’, ‘Tweets by Account’, ‘Tweet Search’, or ‘Collection ID.’

  • Select a cover photo, reorder your Tweets, and add descriptions if the Tweets need context.

  • Once you’re happy click Publish, Choose for it to be unlisted or private for more personal Moments, or public to share for everyone to see.

Now it’s time to Tweet your Moment so all your followers can see.

Check out our Help Center article on How to create a Moment if you need more info, and please Tweet us @TwitterBusiness when you're done. We can't wait to see what you did with this year!

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