Professionals – whether they are creators, nonprofits, developers, small business owners, or big brands – come to Twitter every day to drive results that can move their business forward.
For the past year, we’ve been developing a collection of foundational, free-to-use products that give this community the tools they need to customize and strengthen their business presence and showcase their products to customers directly on Twitter.
Today, we’re hitting an exciting milestone in this journey: we’re making the Location Spotlight available to all professionals on Twitter. This is the first spotlight for professionals to become globally available. Location Spotlight allows professionals with physical business locations to display their business address, hours of operation and additional contact information so that customers can reach them via phone, text, email or Twitter Direct Message.
As we scale the Location Spotlight, we’re also giving it an extra boost that can help professionals drive their customers further down the path to purchase. Using Google Maps Platform, this spotlight now gives professionals the option to add a map of their business location. Customers can then click on the map for directions to navigate there.