In December 2021, we started testing a new forecasting tool called Campaign Planner. Designed to make it even easier for our ad industry partners to make informed media investments on Twitter, Campaign Planner allows advertisers to forecast estimated results before they launch the campaign.
Starting today, Campaign Planner is available to all managed advertisers in the United States, United Kingdom, and Japan. Managed partners can request access by contacting their designated Twitter Client Partner.
So what exactly does Campaign Planner do and why are we so excited about bringing it to more advertisers? With this tool, advertisers can: