Twitter is proven to help brands meet their launch KPIs with our influential and receptive audience — brands who meet their launch KPIs are 2.3X more likely to launch on Twitter*.
With that in mind, Twitter is the go-to place for launching something new, whether that's a new brand, product, service, or messaging. You can use Twitter to accelerate and amplify the breakthrough of your launch.
To help you get started, we rounded up some real-world launch examples to inspire you to bring your next launch — big or small — to Twitter.
Launch a new company or brand
HBO launched their new streaming service @HBOMax and strategically distinguished themselves from a sea of competitors. The day after launching on Twitter, the HBOMax app was downloaded nearly 87,000 times and ranked #2 among “free” apps in the App Store.
Twitter products used: Branded Notifications, Video Ads, Video Ads with Website Buttons, Image Ads with App Buttons
Read more about this campaign.