Editor's note: As guidance around social distancing due to COVID-19 continues to evolve, events featured in this article and in the 2020 Twitter marketing calendar are subject to change.
From Pride Month to the first day of summer, brands on Twitter have a lot to talk about in June. Here are some best practices and creative ideas for what brands can Tweet about this month.
For more ideas and opportunities to connect with your Twitter followers, download the 2020 Twitter marketing calendar.
Lead by example during Pride Month
The entire month of June is Pride Month, which is the perfect time to celebrate your brand’s commitment to the LGBTQIA+ community. More than 280 pride events globally have been canceled or postponed because of COVID-19, which means many people will be celebrating online. But there’s a big difference between posting words of support versus actually doing something to support.
Use this opportunity to create specific messaging that showcases your brand’s point-of-view and what you're doing to help.
Putting real skin in the game will demonstrate that your brand is more than just talk.