“For an organization like Getty, which focuses heavily on education and history, Twitter presents an opportunity for knowledge sharing and engagement in a professional manner.”
Maddie Marten, Media Manager, Paid Social at Hawke Media
What made this ad campaign a success?
Hawke Media used Twitter as a publishing channel to talk about art, connect with people interested in the field and nerd out about those topics.
This campaign included teaser Tweets about new episodes, clever Tweet copy encouraging followers to catch up on what they've missed and engaging Twitter Polls.
Hawke was also clever with targeting. As the mini-series and campaigns progressed, they used Twitter’s Tweet Engager remarketing option to re-engage people who saw previous campaign Tweet. All the while reaching the right people with the right content.
Learn more about the Getty Museum campaign
Pom’Potes and Socialclub
Where did the campaign run?
What was the objective?
Snack brand Pom’Potes wanted to generate conversation among teenagers in France and bring their snacks top of mind among families with children and teenagers.