9 standout agency Twitter Ads campaigns to inspire

Inspiration
Twitter ad campaign inspiration for agencies featuring Got milk? Tweet example

Twitter is the place to launch something new or connect with what’s happening. If you’re working on any client campaigns for 2022 and need some Twitter Ads inspiration, we’ve got your back. 

In this blog we take a look at how 9 agencies across the world achieved success with client campaigns using Twitter Ads. Take a look to get inspired for the year ahead.

Got milk? and GALLEGOS United 

Where did the campaign run?

North America

What was the objective?

Got milk? wanted to connect with and own the conversation around #NationalMilkDay (1/11/21). The brand aimed to promote messages of positivity and generate positive sentiment about the brand and dairy milk on Twitter.

What made this ad campaign a success?

Got Milk and agency GALLEGOS United (@GallegosUnited) tapped into playful nostalgia and launched a "Milk Grams" delivery service. The idea was to pay homage to the first milk men by “delivering” messages through Promoted Ads.

GALLEGOS and Got Milk also partnered with popular Korean Pop band, BTS, resulting in some viral Tweets.

Learn more about the Got milk? campaign 

SiriusXM Canada, SOCIETY@ME, Media Experts’ social media arm, and Conflict

Where did the campaign run?

Canada

What was the objective?

SiriusXM Canada (@SiriusXMCanada) is a Canadian audio entertainment company. For this Twitter Ads campaign they wanted to create awareness about their free streaming platform while people were at home more during the COVID-19 pandemic.

What made this ad campaign a success?

SiriusXM Canada and their agency partners ran a Trend Takeover, putting their ad alongside what’s trending on Twitter for 24 hours. In doing this, they had their highest single-day campaign landing page visits throughout the free stream period. 

SiriusXM also used a #Quarantunes narrative that encouraged people to stay safe at home, enjoy the streaming platform and be part of the conversation.

Learn more about the SiriusXM Canada campaign

Al Faris Rent A Car and Dice Marketing

Where did the campaign run?

Saudi Arabia

What was the objective?

Al Faris Rent A Car and Dice Marketing (@DiceMandA) ran an ad campaign to celebrate Saudi National Day and connect with a wide range of customers on Twitter.

What made this ad campaign a success?

The premise was simple but effective. People on Twitter needed to enter a contest via their Twitter account to be selected to rent a car for a day, free of charge. And it worked, with 5.2K likes and over 1M impressions over the course of the campaign.

Targeted was also used to reach the most relevant people. For example, people who have shown interest in renting a car, people on Twitter who have engaged with their previous Tweets, and those discussing Saudi National Day. 

Learn more about the Al Faris Rent a Car campaign

Getty Museum and Hawke Media

Where did the campaign run?

North America

What was the objective?

Getty, in partnership with Hawke Media (@hawkemedia), wanted to raise awareness about its first virtual, family-friendly theater presentation “The ODDyssey”.

“For an organization like Getty, which focuses heavily on education and history, Twitter presents an opportunity for knowledge sharing and engagement in a professional manner.”

Maddie Marten, Media Manager, Paid Social at Hawke Media

What made this ad campaign a success?

Hawke Media used Twitter as a publishing channel to talk about art, connect with people interested in the field and nerd out about those topics. 

This campaign included teaser Tweets about new episodes, clever Tweet copy encouraging followers to catch up on what they've missed and engaging Twitter Polls. 

Hawke was also clever with targeting. As the mini-series and campaigns progressed, they used Twitter’s Tweet Engager remarketing option to re-engage people who saw previous campaign Tweet. All the while reaching the right people with the right content.

Learn more about the Getty Museum campaign 

Pom’Potes and Socialclub

Where did the campaign run?

France

What was the objective?

Snack brand Pom’Potes wanted to generate conversation among teenagers in France and bring their snacks top of mind among families with children and teenagers.

What made this ad campaign a success?

In collaboration with agency Socialclub (@socialclubparis), Pom’Potes ran an engagements campaign with three video ads that encouraged people to use the campaign hashtag #SnackEnScred.

They ran short (45 seconds or less) high-quality video ads featuring their target audience of teens, and showed strong human connections throughout. 

Pom’Potes also auto-optimized their videos and let Twitter serve the ad that performed best out of the three more. This helped drive stronger overall campaign results.

Learn more about the Pom’ Potes campaign

Al Watania Agriculture and SAMA Meridian

Where did the campaign run?

Saudi Arabia

What was the objective?

Al Watania Agriculture worked with marketing agency SAMA Meridian to run an engagements campaign. The obejective was simple — build awareness of their company, generate new leads, and increase sales. Resulting in ~50% increase in sales, versus advertising on other platforms.

What made this ad campaign a success?

Al Watania Agriculture’s Tweets featured real-life customers and people interacting with their products. They also used very straightforward, casual, and easy-to-understand Tweet copy.

This resonated with the audeince and the company achieved a strong 44.22% engagement rate.

Learn more about the Al Watania Agriculture campaign

HOKA and Jellyfish

Where did the campaign run?

North America

What was the objective?

During a difficult time for nurses, sports brand HOKA and agency Jellyfish (@jellyfishglobal) wanted to celebrate nurses and drive consideration by being part of the conversation on Twitter.

"Taking an audience-first approach, by leveraging Twitter's niche targeting tactics, we were able to reach the desired audience with personalized messaging to drive awareness at scale."

Olivia Spagnola, Senior Paid Social Manager at Jellyfish

What made this ad campaign a success?

HOKA usually targets athletes (especially runners). But during the COVID-19 pandemic — nurses and health care workers, not athletes, were the most visible, inspiring examples of endurance. 

HOKA wanted to connect with this audience and joined the on-going conversation of support around nurses. 

Twitter Ads targeting tools (like conversation topics, interests, and keywords) allowed them to reach their target audience and insert HOKA into the conversation in a sensitive, supportive way.

Learn more about the HOKA campaign

The Spanish Association Against Cancer and Arena Media

Where did the campaign run?

Spain

What was the objective?

The Spanish Association Against Cancer (AECC) is the largest cancer association in Spain. Partnering with Arena Media (@ArenaMedia) the non-profit wanted to raise awareness about cancer and encourage people to tell their own stories, using the hashtag #LlámaloCÁNCER (#CallItCancer).

What made this ad campaign a success?

AECC ran a topical Timeline Takeover campaign with three distinct sets of copy and creative, and integrated Video Ads and Conversation Buttons

The Tweet copy included a strong quote, the campaign hashtag, and a moving video sharing real stories. The campaign achieved strong results over a 24-hour period surrounding World Cancer Day with “Llámalo Cáncer” dominating the conversation and becoming a trending topic on Twitter in Spain.

Learn more about the Spanish Association Against Cancer campaign

Wherever you’re based or whoever your target audience is, there’s a Twitter Ad product to help you connect. Click below to download our Agency Playbook for Twitter Ads for more campaign information and ideas.

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