Take @Square, for example. They take on a friendly, helpful tone and act as both cheerleader and mentor for the small businesses that rely on them for transaction processing.
Use editorial calendars
Ever wonder how some brands seem to have an endless supply of content? It’s likely thanks to a well thought out editorial calendar. Agencies know both planning and organization are key to a great marketing strategy. Creating a shared document where content is constantly being added, edited, and adjusted is key. A calendar can help you be prepared for upcoming events, keep track of what worked, and ensure that you have content planned in advance.
Don’t ‘schedule it and forget it’
Scheduling Tweets is a great way to ensure that you are reaching your audience during the prime times they are online, even if it happens to be a time when you are not. You can schedule Tweets right from the ads campaign dashboard. If you're not an advertiser, don't fret, you can use this feature free of charge.
Remember though, that scheduling Tweets and not checking back frequently is a huge missed opportunity. To extend your reach and keep your audience engaged, you want to check your Twitter activity often to reply to Tweets, Retweet relevant content, and tap into trending conversations.
Join Twitter chats
One of the best ways to not only grow your following, but grow it with the right followers, is to participate in Twitter chats. There are chats for just about every topic, and participants tend to be folks who use Twitter to make lasting connections with other like-minded individuals and brands. In other words, extremely valuable followers who will help amplify your message and foster conversation around your brand.
The key to Twitter chats is to be an active participant by replying, following new people, and keeping the relationship going after the chat has ended. If you can’t find a chat that makes sense for your brand, consider starting your own — just make sure you promote your Tweet chat for maximum exposure.