Infographic: Holiday shopping on Twitter

Marissa Window

By Marissa Window

October 21, 2016

People on Twitter not only love shopping during the holiday season, they're also planning their purchases well in advance.

84% of Twitter holiday shoppers are planners looking for deals, product reviews, and inspiration for gift ideas. And with 40% of consumers starting their holiday shopping before Halloween*, it’s important to plan your marketing efforts in advance.

Get a jump start on attracting new customers by Tweeting photos and videos of your merchandise. Create buzz by letting shoppers know you’re having a holiday sale, or that they should snag your best-sellers before they're gone.

The Tweet activity dashboard is a great tool for monitoring and identifying which Tweets are driving the most engagement — this will help you understand what  shoppers want to see more of. As you drive customers to your store or website, increase your reach by featuring top-performing content in a Twitter Ads campaign

Use our infographic to learn more about holiday shopping behavior  on Twitter, and send us a Tweet @TwitterBusiness to let us know how you're driving sales this holiday season.

*National Retail Federation


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