Twitter is more than a source of bite-sized news. It's where people come to communicate and share information in real time. Business leaders rely on Twitter to stay up-to-date with industry news and make informed judgment calls. In fact, 43% of business decision-makers use Twitter to discover new products and solutions*.
The challenge that comes with promoting your whitepaper is that some ideas and stories simply don’t fit in short copy. But here’s the thing. Distilling your content and leveraging an open, authentic, and momentary discourse is what supports the beauty of one of the most timeless forms of storytelling — long-form writing.
How can your business get the word out and generate more leads from your whitepapers? Here’s what your B2B marketing, customer success, and sales team needs to do. All it takes is a simple checklist.
Harness the strengths of Twitter to your advantage
Whitepapers can be lengthy, dense pieces of content. Twitter is where micro-interactions take place. So what you need to do, before you even think about developing a whitepaper promotion strategy on Twitter, is understand how your audience is likely to engage with your company. Read this study on micro-moments from Think with Google to guide you. And then take a look at this study from Think with Google, which introduces its studies with a teaser.