It’s no secret that video content is on the rise. On Twitter, there are over 2 billion video views every single day. That’s a 66% year over year growth, according to Twitter internal data.
Here are five reasons why investing in video can boost your brand:
People love video
97% of people on Twitter focus on visuals, according to research from Kantar Millward Brown.
It’s easy to see why — videos are accessible, engaging, and informative. People can sit back and give their eyes a rest from the text-heavy digital world. Videos are also an incredible opportunity to post content that audiences care about.
But keep it short and sweet. According to a Neilsen study, a 15-second video ad is 3 times more likely to be watched all the way through than a 30-second ad.
Engage with your audience
Videos combine two things that attract our brains: sound and movement. Audiences are about 10 times more likely to engage, embed, share, or comment on a video than blogs or other related social posts. And 70% of consumers say that they have shared a brand’s video, according to Wyzowl.