Twitter is where people connect with what’s going on in the world as it’s happening. And because people on Twitter are often in a discovery mindset, they’re also open to following and interacting with new businesses.
To help us better understand how this works, we partnered with the research firm Research Now (@ResearchNowUS) to survey more than 5,450 people around the world that follow a small or medium-sized business (SMB) on Twitter. Here are a few key findings.
Followers are active and engaged
Of those surveyed, 90% use Twitter each week, with more than half using Twitter every day. This high level of Twitter usage means people are seeing a lot of content from businesses they follow. In fact, about a third of our audience reported that they recall reading Tweets from a business daily — another third every time they log in.
Followers are loyal