While more than half of business marketers surveyed by Hubspot said blogging was their top inbound marketing priority, 85% of corporate blogs only have five posts or less.
One of the worst things you can do as a business is to start a conversation with your audience and then–poof!– disappear. Is writer’s block holding your blog back? Here’s how Tweeting can help you generate ideas and avoid the slump.
Follow the keywords
How do you come up with new ideas for the company blog when you feel like you’ve written everything? Seek out influencers in your market by searching for your keywords on Twitter. Browsing influencer feeds and the hashtags they use will lead you to the discussions that are trending in your niche.
You can then choose a blog topic based off the questions people are asking and Tweets with the most engagement. You might also be inspired to come up with a topic by looking at what hasn’t been said and what people may be overlooking.
To test blog ideas before you take the time to write them, explore the concept first as a series of Tweets. Doing so can help validate the idea and refine the concept further.
In addition, don’t be afraid to create a Twitter Poll to ask your followers for feedback on blog topics. As your most passionate customers, your followers likely have strong opinions they’d love to share if only you asked.
Make it a team effort
We all get busy. If the brand blog is the responsibility of just one person, chances are good it will falter or fail if there’s no one who can act as a backup. Use TweetDeck to allow your whole team to create dashboards and monitor interactions or trending topics. This will give others the chance to come up with ideas and see what kind of content resonates with your audience. Before you know it, you’ll be fielding more new blog topics than ever while getting your colleagues invested in keeping the blog going in the right direction.