Now more than ever, people are turning to each other for acts of kindness and generosity. And they expect brands to do the same. From charitable donations to the celebration of frontline workers, stories of goodwill have helped provide optimism and hope in a challenging year. Giving Tuesday is a chance to spread that positivity even further.
On December 1, 2020, people all around the world will celebrate Giving Tuesday 2020 — from donating to charities, and sharing fundraisers to supporting small businesses and freelance workers.
Here are five Giving Tuesday tips to use on Twitter to share your cause and receive goodwill.
Make your donation link easy to find
Don’t make it hard for your followers to donate. Give a clear call-to-action in your Tweet, such as “donate today” or “give now”. Then add the donation link to your Twitter profile's bio and your own website.