We all know that short and sweet is the best way to Tweet, but sometimes 280 characters or one video just isn’t enough to tell your story. That’s where Carousels come in.
Carousels are an engaging format on Twitter that support up to six swipeable, edge-to-edge images or videos in a single Tweet, that all serve as clickable space for a website landing page or app download page of your choice. This added creative space and flexibility allows brands to tell their full story, drive a specific action, and deliver the right message. The visually interactive media is also more appealing than standard single assets, and can help promote engagement.
Carousels can also be used in both organic and paid advertising campaigns.
During beta testing, website Carousel ads delivered a ~15% increase in click-through rates and app Carousel ads delivered a ~24% increase in installs-per-impression*.