What is a Twitter chat?
Twitter (Tweet) chats have been around for years, and are currently experiencing a surge in popularity as one of many audience engagement tools. As you think about your organic Twitter strategy, hosting a weekly or monthly event can help you build awareness, galvanize a community, improve customer service, and foster idea-sharing.
Here’s a closer look at what’s working in chats right now — and how to get the most from your efforts.
Run your Twitter chat like an event
Like an in-person experience, a Twitter chat should have a planned start and end time, relevant agenda, and clear operations plans.
For example, audiences can attend a live weekly chat on topics related to e-commerce hosted by @ecomchat. Chats are held at the same time each week and use the dedicated hashtag #EcomChat. A quarterly schedule is also published to let participants know what to expect. Each question in the chat is numbered and has a dedicated thread, so it’s easy to follow along.
Take an applied angle in your Twitter chat questions
Many people participating in Twitter chats are practitioners. Providing clear, actionable questions that followers can weigh in on from their unique experience speaks volumes. #EcomChat, mentioned above, does a great job of picking a specific website and asking for targeted analysis, insights, and suggestions to improve navigation.
Keep your questions concrete, with a goal of yielding actionable tips.