Twitter is the place to join conversations around specific interests or topics. For brands and businesses, Twitter chats are an excellent marketing tactic to bring these people together, engage with their community, and attract new followers.
Chances are you've seen or participated in a chat event on Twitter before. But what goes into hosting a Twitter chat of your own? Certainly, a lot of prep work to nail down the guest and topic, but it also requires a promotion strategy to get people excited to attend.
That's why we're sharing a few ways you can promote your Twitter chat for maximum exposure.
Tweeting about your Twitter chat once isn't enough. Make sure to schedule in a few reminders throughout the week leading up to the day. This doesn't mean Tweeting the same announcement over and over again. Play around with the creative and copy to make each Tweet look new.
Don't forget to mention your guests in your Tweet copy. If they Retweet you it'll help get more exposure to your event.