How to increase X followers: A 101 Guide

By Camilla Dudley
Best practices
woman sits on her couch using her laptop

Brands come to X to connect with their audience, and it’s no wonder. 53% of people on X are more likely to be the first to buy new products.1

Growing your audience on X does so much more than simply making your brand look more popular. It makes it easier for potential customers to trust your company. It establishes your place within your industry. It shows your customers, prospects, and even your competition, that you’re a brand that means business. 

So how can your brand gain X followers organically?

How to increase your X followers:

  1. Share relevant and useful content
  2. Post visual content
  3. Post consistently
  4. Interact with others
  5. Promote your @name everywhere you can
  6. Tap into your existing customer base
  7. Run a followers campaign

Share relevant and useful content

People come to X to take part in conversations and consume content they’re interested in. So to grow your followers, you have to make sure that your content appeals to your audience and adds value — whether that’s posting about sales, product tutorials, or current events. 

If you’re not sure what that content is, then leverage your X Analytics to learn more about what best appeals to your audience. 

Tap into trending topics by checking out the Explore page, and by using keywords and hashtags that relate to your industry and audience. For example, check out these tips on how to incorporate trending topics into your X strategy.

Post visual content

97% of people focus on visuals on X2, so adding media to your posts can really help them stand out. Add a variety of visuals and videos to make your content more appealing and memorable. 

Check out the dos and don’ts of using images on X. 

Post consistently

It's important to have a regular cadence of content that your audience can count on and look forward to. Create a content calendar to plan out your ideas and ensure you’re posting during important seasons and events. 

Download our organic posts starter kit and post brainstorming kit to help get you started with planning.

Interact with others

X is all about making a connection. Don’t just post and leave it at that. Follow others in your industry, repost influencers, engage with thought leaders in the community, and reply to mentions and customers to build engagement and connections. 

Top tip: You can also find micro-influencers to promote your company or products. They can help expand your reach and build trust with new audiences.

Promote your @name everywhere you can

Get your brand in front of people as much as possible. Add a follow button to your website, include a link to your X profile in your email signature and newsletters, and promote it on offline collateral such as business cards or menus.

Tap into your existing customer base

Did you know you can find existing customers who are already on X using their emails? Simply upload your existing email contacts and let your customers know you’re ready to have a conversation by following them on X.

Run a followers campaign

Alongside growing organic followers, you can accelerate your growth by running a followers campaign. Followers campaigns allow you to promote your account to a targeted audience, and you’ll only pay when someone follows you after seeing your ad. 

Consider running short campaigns to boost momentum or an always-on campaign to create a consistent stream of new followers.

Increasing X followers for your brand requires experimentation and some time, but you’ll see a big payoff in the long run. Now that you know how to gain followers on X, follow @XBusiness for more tips to grow your presence.

Additional reading:

1. Source: Kantar, “News Discovery & Influence on Twitter”, Global, 2017.

2. Source: "Why Twitter" Competitive Research, Kantar Millward Brown, 2017. 

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