Men's wellness brand @wearehims tests their tone of voice with this current and funny Tweet.
Some brands are friendly, while others are funny. Some brands are sarcastic, while others are serious. Consider how you want your brand to come across on Twitter, create a strategy, and experiment within that range.
Create a community through active engagement
Increasing your Twitter engagement organically means more than just posting more content. It also involved creating a community and actively engaging with that community on a daily (or weekly) basis.
People appreciate hearing back from a brand when they've reached out on Twitter. Believe it or not, a good reply can be just as (or more) successful than a good Tweet. Learn more strategies around responding to customer mentions on Twitter.
Tweet with your audience's needs first
This is something that all brands need to hear: Not every Tweet needs to contain a link or call-to-action. Creating content solely for engagement can have long-term positive impacts on your overall Twitter success.