Next, check out the Explore tab and make sure the same hashtag hasn’t been used recently in a very different context that might be confusing for your followers. The Explore tab can also help you find trending topics and hashtags that are a natural fit for your brand and your message. Using a trending hashtag will help your Tweet become more discoverable.
Keep in mind, hashtags are not case-sensitive, but adding capital letters does make them easier to read: #MakeAWish vs. #makeawish.
Add the hashtag to your product packaging or order confirmation page and encourage customers to use it when they’re most excited about your products or services. If you use a third-party app to control your Twitter presence, create a column that watches the hashtag so you can easily monitor the conversation.
Connect with what’s happening
Twitter is what’s happening and where cultural conversations play out. The great news for businesses? People buy from the brands they feel are culturally relevant – 25% of a consumer’s purchase decision is influenced by a brand’s involvement in culture.1
Your audience is already here taking part in cultural conversations, so they’re receptive and engaged. Using hashtags linked to these conversations and events increases the chance someone interested in the event will engage with your Tweet and discover your business.