Looking to get involved in the conversation during major events? Twitter Account Manager, Isioma Odita, shares some tips.
From entertainment events to sports and TV, Twitter is where people turn to to talk about what’s happening. Here are six of my favorite tips for leveraging the conversation that happens during major events and occasions on Twitter.
Plan well in advance
This might seem like a no-brainer, but it’s worth mentioning that it’s important to plan far out in advance. If you are planning a big activation around an event it is recommended that you plan it 2-4 months in advance, depending on the particular event.
This helps ensure you have enough time to be strategic about your content and successfully connect with your target audience.
Top tip: Create a content calendar of events and moments you want to connect with throughout the year to keep things organized. If you’re curious about other events that are coming up this year, check out our Twitter connect calendar.
Research last year’s top Tweets
Want to be part of the conversation but have no idea what a “good” Tweet looks like? A pro tip when trying to figure out what an ideal Tweet looks like is to use the event hashtags from last year.
For example, if you are looking to activate around The Emmys, you can look up #Emmys2021 or #Emmys in the Twitter search bar and filter the results by “top Tweets” to see some of the top performing Tweets.
Insider insight: People spent +22% more time on Twitter vs. leading competitor platforms during five major live events in the US/UK in 2019-2020.
Implement an organic and paid strategy
The most successful brands on Twitter have both paid and organic strategies.
Organic Tweets help your brand connect with your followers, while Twitter Ads help you boost the reach and awareness of your brand.
One great way to engage with your audience organically is by creating a Twitter Poll. Polls can help you:
Some ideas for questions include asking which artist they think is going to win a particular award/event, a burning trivia question or what your followers are most excited about.