Companies are producing original research, creating data round-ups for infographics, and generating white papers that answer customers’ most critical questions. For marketers, figuring out how to use all the data at your fingertips to tell powerful, engaging stories is a challenge.
The way people use Twitter is the key. 77% of people on Twitter say they like to discover new things, and 72% visit Twitter to stay informed.*
A “hero image” is a picture that accompanies content and embodies the story; a “hero stat” is a piece of data that does the same thing, by capturing your audience’s attention and conveying the bigger story. How can marketers choose the hero stat that will engage people?
Showcase data that helps your audience solve key problems
Customers are looking for new insights on common problems. What issues are your customers trying to solve? Is there a data point that provides a direct solution or a new way of looking at a long-standing issue?
Business leaders are constantly trying to find new ways to grow and outperform competitors. @McKinseyuses this teaser Tweet to show audiences that five factors make all the difference in an interesting, engaging way. Including the visual helps provide immediate value, while also giving readers a preview of what they’ll find when they click on the link.