What are the best Tweets to promote?
Quick Promote is integrated into Twitter analytics, so a business doesn’t have to guess which Tweets are the best to promote. On analytics.twitter.com, you can see which of your Tweets are doing well.
Focus on those Tweets that have been positively received and use Quick Promote to launch them to an even wider audience. If you still can’t decide, select Tweets that have videos, pictures, or GIFS. Tweets with media attract more attention to your business.
Do you have a favorite example of Quick Promote being used well?
My favorite Quick Promote campaigns are those that give a “behind-the-scenes” view of businesses with photos or video. This helps humanize the business and creates really engaging content for potential customers.
I often see employees or executives, like the CEO of a company, using Quick Promote as a way to deliver the business’s message through their own, more individual voice.
Any final tips for SMBs on Twitter?
Yes, my tip for businesses is to check their Twitter analytics dashboard frequently. It’s a powerful and easy-to-use tool for getting all types of insights about your Tweets and your followers. You can see your best-performing Tweets and use that information to shape your upcoming Tweets. Explore your analytics at analytics.twitter.com or directly by expanding the Tweet.
Try out these tips by creating Twitter Ads of your own. Create a campaign today.