In today’s world, fashion shoppers scroll through social media feeds faster than they browse through clothing-store aisles. Because a brand’s online presence has become the main source of inspiration for customers, brands must capitalize on the opportunity and provide the content that people are searching for.
Here's a few tips on how fashion brands can use Twitter to provide inspiration for shoppers.
Share a style guide
Make shopping easy for your customers by creating an inspiration guide. Pair your brand’s products together, coordinate outfits and accessories, or show off the season’s trends.