How can you stand out from the pack when everyone is talking about the holidays?
Our main tip: Connect with what’s happening and build cultural relevance.
Cultural relevance is huge, and the importance of it should not be underestimated. At Twitter we have done research and learned that “cultural relevance can account for 23% of the consumer decision-making process,”3 stated Shayn.
When it comes to standing out of the pack during this holiday season, Walt suggested focusing on the quality of your creative assets. “When it comes to standing out, the best thing you can do is focus on making sure that your creative is getting the point across and has clear branding,” Walt added.
Do you have different campaign strategy recommendations per holiday?
Walt advised “if you have a smaller budget, I would say focus on the one holiday that has the biggest impact for your business.”
This comes down to your brand, service, and/or industry. Know which ad product is optimized toward the goal you have per holiday.
If you want to drive sales, Website traffic and Twitter Shopping focus on getting people to your website to make a purchase. If you want to drive association to the holiday, focus on awareness products and Pre-Roll so you can connect with the same audience from your larger competitors.
How can I set up my campaigns for success with the added element of the World Cup this year?
With the help of Twitter’s ad targeting features, you can identify the audience that you’re trying to reach. Yes, the World Cup will be happening in Q4, but there's going to be a lot of people who are talking about the festive season at the same time. Shayn advsied, “we can make sure we are serving to the right audience and only that audience.”