Seattle boutique hotel, Inn at the Market, (@innatthemarket) taps into some Valentine’s Day keywords with their romantic getaway for the holiday.
Then there are the less expected topics that might tie in better with your brand: fashion, beauty, music, gaming, arts and culture, sports, wine, food, small businesses, and baking.
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If you're looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases that people recently Tweeted or searched for on Twitter allows you to reach them when your business is most relevant.
For example, a flower delivery company could reach people looking for Valentine's gifts by targeting keywords and phrases such as "flower delivery," "what to give my Valentine," or "gifts for my girlfriend."
Top tip: While it's important to incorporate popular topics into your content strategy, focus on creating content that’s relevant to your target audience and authentic to your business. Consumers will see straight through any attempts to forcefully connect to an event or conversation that doesn’t make sense for your brand.
Now you’ve got the insights and hashtags to hand, why not get started today and launch a campaign.