As Covid-19 restrictions loosen up and vaccines continue to roll out, small business owners face the exciting prospect of reopening their doors to customers.
Communities and small businesses across the globe were impacted in different ways and will continue to overcome tremendous challenges on the way to recovery. A thoughtful approach is required to appropriately announce reopening and other marketing activities that come with life getting back to normal.
We've put together a brief, actionable guide for small business owners who are ready to tell current and future customers, "we are open for business".
Step #1: Focus on safety and putting customer care first
As your customers slowly but surely return to normal life, they'll remain cautious for some time. Small business owners will want to do everything they can to assure customers that you take their health seriously.
Here are some key elements your reopening announcements should include:
- Outline the specific procedures and precautions your business is taking to ensure the safety of customers
- Reinforce the guidelines around Covid-19 health and safety best practices
The more details the better. Provide customers with an idea of what the experience will be like at your business step-by-step. Show them you’ve thought this all out and are ready to serve them, safely. Photos or videos of the experience are a great way to demonstrate this.