This year, Black Friday and Cyber Monday are likely to meld together into one long week of sales and deals. And with people spending more time at home, they're probably already searching online for the best deals. Salesforce insights predict that up to 30% of global retail sales will be made through digital channels during the 2020 holiday season.
Advertising during this time will be competitive as businesses will be advertising earlier, for longer, and with bigger deals than in years past. Your Black Friday and Cyber Monday social media strategy is vital to capturing the demand and driving sales.
Here are four ways to make your content stand out from the crowd.
Create offers that customers can’t refuse
People shopping for gifts are looking for both great ideas and great deals, so offer a discount or freebie that's just too good to be true. What’s the one sale or promotion that your customers simply can’t refuse?