Fleet ads are full-screen billboards for advertisers. Appearing in between Fleets from people who are sharing pictures from the dog park in Fort Funston or video of their morning coffee stroll in Williamsburg, Fleet ads are all about connecting your message with the everyday. Fleet ads are a space for brands to be creative: go behind the scenes, have a creator take over your account, or share a hot take.
We’re excited to partner with a handful of advertisers for this experiment. Starting today, Fleet ads will be visible to a limited group of people in the US on iOS and Android.
Fleet ads support images and video in 9:16. For video, the format supports up to 30-seconds of content. Brands can also add a “swipe-up” call-to-action.
For Fleets ads, advertisers will get standard Twitter Ads metrics including impressions, profile visits, clicks, website visits, and more. If the creative is a video, we will report on video views, 6s video views, starts, completes, quartile reporting, and more.
Brands have been using Fleets in creative and thoughtful ways already. Here’s how Disney+ celebrated Earth Day with Fleets this year: