All stats in this article are derived from Twitter Internal Data.1
After a challenging 2020, this year the festive season on Twitter is already different. And people on Twitter are excited about trending topics including supporting small businesses, Christmas movies and TV, food, and the return of adventures and travel.
Here are some of this year’s biggest Twitter trending topics and ways your business can connect and drive ROI.
What’s trending on Twitter
Movies and TV
The conversation around TV and movies on Twitter is already taking off with a huge +268% YoY movie conversation in the US and a +525% YoY increase in movies + TV conversation in the UK. How can your brand connect?
See what your followers are talking about and join in with the anticipation — run a poll, respond to excited customer’s Tweets, or just have some fun that aligns with your brand voice. ‘Tis the season after all.
For lots more tips and information check out our blog on how you can use TV and film to connect with followers this Christmas.
Fashion and beauty
Parties are back, and so are trending topics like fashion and beauty with a +27% YoY increase in the UK. If you’re a retailer, start Tweeting about your festive products early and make life easier (and a bit more glam) for your followers.
Tweeting about gift guides, beauty kits, beauty advent calendars, and seasonal collections are all great ways to get people excited. Retweeting your follower’s outfits and makeup pictures is another impactful way to connect too.