In the UK, there are 2.5 Tweets about TV every second.9 This makes sense when you consider that 70% of Twitter users surveyed in the UK use Twitter while watching TV.10
Just like hot chocolate and marshmallows or gingerbread and icing, Twitter and TV go hand-in-hand. People turn to Twitter to see the conversations happening about the TV they’re watching – it enhances the viewing experience. Last year, there was a +268% increase in YoY movie conversation in the US11– don’t miss the opportunity this presents for brands.
See what your followers are talking about and join in with the anticipation — run a Twitter Poll, respond to excited customer’s Tweets, or just have some fun that aligns with your brand voice. ‘Tis the season after all.
Fashion and beauty
The first half of 2022 has seen more than 28 million Tweets about beauty in the US, and over four million in the UK.12
If you’re a beauty or fashion retailer, start Tweeting about your festive products early and make life easier (and a bit more glam) for your followers.
Read how self-care and candle brand FORVR MOOD (@Fovrmood) uses Twitter to build their community and prepare for the festive season.
Tweeting about gift guides, beauty kits, beauty advent calendars, and seasonal collections are all great ways to get people excited. Retweeting your follower’s outfits and makeup pictures is another impactful way to connect too.