The gift-giving season is quickly approaching, and brands are looking for creative ways to feature their products in seasonal campaigns. Discounts and promotions are great, but it’s important to find other ways to engage with customers and create value for them through product campaigns.
Here are four strategies you can use to feature your products on Twitter this gift-giving season.
Embrace the gift guide
Showcasing your products can sometimes feel self-serving, or like it’s going to fall a little flat with audiences that want more. When handled the right way, product suggestions and information can help customers save time, find just the right gift, or determine which model is right for them. Help ease shopping stress by providing gift ideas for different groups such as dads, friends, or co-workers.