Brands are gearing up for the annual holiday marketing season. And guess what? It’s going to be a big one. The National Retail Federation notes that consumers spent more than $967 billion during last year’s winter holidays — and this year that number is likely to increase.
From promotions and sales to video and written content, brands can get creative with their seasonal marketing to get customers in the spending spirit.
Here’s a round-up of effective holiday marketing examples to help inspire your next Twitter campaign:
Logitech makes shopping easier with gift guides
One of the biggest questions customers face during the holidays is what to get that finicky spouse, boss, in-law, or teenager. Savvy brands can help answer these questions by providing customized gift guides. @Logitech, for example, helped customers navigate the gift-giving process by creating a smart #giftguide that encourages customers to head over to their site for recommendations.