As the world learns to live with COVID-19, some parts of society are attempting to return to normal. The return of live sports is one such pastime making a comeback, especially online. 67% of fans see sports as a great way to feel normal again after the pandemic*.
For example, The English Premier League returned to play on June 17 behind closed doors. Since play has resumed and games have been aired on television, the soccer league has enjoyed high television ratings, including its most-watched game ever, according to Sky Sports.
In the U.S., professional sports leagues including the National Basketball Association (NBA), Major League Baseball (MLB), Major League Soccer (MLS) and the Professional Golfers’ Association (PGA) have either already returned to action or are planning to resume competition before the end of July. Internationally, Formula 1, the U.S. and French Open, Tour de France, and many more are also resuming.
Additionally, America’s most popular sporting league, the National Football League (NFL) intends to start its season without delay on September 10.
For marketers, connecting with fans of live sports will be an effective way to piggyback off the excitement generated by their return. As sports ramp up, we've compiled some tips for how to connect with fans on Twitter.
Use relevant hashtags
If your brand is looking to connect with these fans on Twitter, make sure you’re paying attention to season start or re-start dates, and then get involved in the conversation. Hashtags like “#MLSisBack” or “#PremierLeagueisBack” have been trending as players have returned to the field, and “#NBAisBack” will likely trend as soon as the first game of the restarted season tips off.