Use boring stock imagery
As much as feasible, avoid using images that any other brand can download and use in their Tweets.
If you have a photographer at your disposal – or someone on your team who enjoys photography as a side hobby – have them spend a couple of days taking photos that fit your brand guidelines. Maybe it’s arty shots of your offices, beautiful outdoor angles, or pictures of team members you’ve convinced to act as stand-in models (we recommend using treats as a persuasion tactic).
If you don’t have the time or resources to take original pictures, there’s an easy compromise – making small adjustments to stock images, for instance, incorporating brand elements and filters, can help differentiate it.
Forget to correctly size your images
Every social media platform has its own specs for images. Using the same image for all platforms will result in some images being pixelated, blurry, or cut off.
Before creating visual content, ensure you use the right proportions for the specific platform, and always optimize for mobile too.
Twitter supports JPEG, GIF, and PNG file formats. 1200 x 1200 pixels is recommended for a 1:1 aspect ratio, and 1200 x 628 pixels is recommended for a 1.91:1 aspect ratio.
Use bland or generic colors
Make sure to use eye-catching and visually appealing colors as much as your brand guidelines and palette allow. Think about how many images you see as you scroll on Twitter – bold and beautiful colors can help entice people to pause on your Tweet.
Check out an example created by one of our very own designers, using a complimentary mix of our brand colors: