You may not always have the time or resources to take original pictures like the ones above for each of your articles, products, or Tweets. But, there is a middle ground: making small adjustments to stock images (for instance, incorporating brand elements) can help differentiate it. Better yet: have the aspiring photographer on your team spend a day or two taking some pictures for your marketing efforts.
Do create templates
Another way to maximize your original image output is to create templates. Whether it's for a new article or a quote from an influencer, templates can save you a ton of time. Plus it's a great way to create consistent visuals and subtly include your branding in the images.
For example, @Aircall creates a consistent visual style on Twitter by using templates to share new product updates, partnerships, and collaborations.