From time to time, we invite industry influencers to write a guest post on our blog. We turned to our friends from @Venngage to share their tips to help you create strong visual content.
How much will your company be spending on visual content this year? If it's less than about a third of your budget you are already behind the competition.
A 2017 survey found that 36% of marketers predicted they would spend over 31% of their marketing budgets just on visual content. That means that you will be competing against a lot more visual content and graphics. Plus the quantity will not only increase, the quality will as well.
We complied a few do’s and don’t’s that will help you win Twitter visual marketing. Let’s get started!
Don't use boring stock images
One of the worst ways to start your visual crusade is to use boring stock images. Avoid images that are cold and blend into the background. If your lean on resources, remember that there are many exceptional free stock image sites like Pexels and Unsplash.